Effective Date: November 5, 2020
Some of our Services are attractive to or intended for use by children under the age of 13, while other Services or portions of them are intended for use by persons over the age of 13. When we collect information on our Services or sections of our Services that are child-directed, we do so following the principles of the Children’s Online Privacy Protection Act (COPPA).
We understand the importance of providing greater privacy protections when it comes to children. Toy Theater does not knowingly ask for, collect or use personally identifying information, such as a name or email address, from users under the age of 13, except where permitted by the Children’s Online Privacy Protection Act (COPPA).
(Membership services are currently under development and not available) We offer membership services (“Membership Services”) through our website located at member.toytheater.com to users who are over 18 years of age. If Toy Theater learns that we have, without our knowledge, collected personally identifying information from a user under the age of 13, we will notify the child’s parent if possible, delete all information relating to that child and cease to collect any more personal information from that child.
Information That Is Collected Automatically. When our Services are used, we collect some information automatically. We do not use this information to personally identify users. This information helps us analyze and optimize the performance of our Services. Information we collect automatically includes information such as user device properties, IP address, Media Access Control (“MAC”) address and unique device identifier or other device identifier (“UDID”); user device software platform and firmware; user’s mobile phone carrier; user’s internet service provider; the search terms used on our website; specific web pages users visit; the duration of use of our website; and other non-personally identifying information as is reasonably required to deliver and enhance our websites and Services.
This information may be collected from all users of the Services, including children under the age of 13.
We automatically collect non-personally identifying information in the following ways:
Users can disable some or all cookies by configuring their browser’s privacy settings (please refer to your browser’s help function to learn more about cookie controls). Note that disabling all cookies may cause our Services not to function properly.
We may collect, maintain, and use a user’s information for the following purposes:
To keep certain aspect of our Services free we may display advertising via Google’s AdSense service. Advertisements displayed on our Services are never targeted advertisements. We use only contextual based advertising and do not track or target users for advertising purposes.
Third-Party Service Providers. We work with third parties to help us make our Services operate smoothly, to help us communicate with users of our Services, to help us process and fulfill ecommerce orders, and to improve user experience. These third-parties are given access to user information only as is reasonably necessary to provide their services. The third-parties with whom we may share information are:
Google Analytics (website analytics service), to analyze and optimize the performance of our Services. Here is information about Google Analytics’ data security safeguards: https://support.google.com/analytics/answer/6004245
Here is information on how to opt out of Google Analytics or to manage your Google Analytics settings: https://tools.google.com/dlpage/gaoptout?hl=en; and
We will only process user information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use the information. In almost every case the legal basis will be one of the following:
We take appropriate technical and organisational measures to safeguard the information that we hold about users and regularly review our security measures to consider new technologies and methods to safeguard user data. Please note that no transmission over the internet can ever be guaranteed secure and, as a result, we cannot guarantee the security of any personal information that we receive over the internet.
Users have the following rights with respect to the personal information we hold:
We will handle any request to exercise these rights in accordance with applicable law and any relevant legal exemptions. To exercise these rights please contact us using the contact details below.